Monday, September 17, 2012

Sunday Globe Special: Falling For TV

"It sounds like a preview of the fall TV season, but it’s not. All of those shows are original online programming, the latest sign of a rapidly expanding world where large corporations and star actors, along with big-name directors, writers and producers, are stepping in to build on what was already a tidal wave of new content.

Original web videos are not new, but now the wide-open creative possibilities of the Web are intriguing advertisers, who recognize that desirable young viewers are willing to watch “television” on whatever device they have handy, from laptops to tablets to smartphones....

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